STRATEGY
We love working with companies of all sizes, whether they are evolving or new to the industry, helping them clarify their purpose, find their voice, understand their customers, and define their goals.
Positioning
Brand positioning is fundamental to a brand's essence. It articulates the brand's identity, its unique benefits, competitive advantages, and its significance to the target market. In essence, brand positioning forges an emotional bond with customers, defining how your company aims to be perceived in their minds and in comparison to competitors.
User Profiles & Journeys
We leverage our insights from customer segmentation to create user profiles that embody a brand’s target markets. These profiles serve as a foundation for mapping out scenarios where users engage with the brand. By defining these informed interactions, we anticipate potential pain points and gain valuable insights into user behavior and functional needs.
Customer & Revenue Segmentation
Segmentation is a potent tool for uncovering customer needs and unlocking growth potential. By analyzing the behaviors, motivations, and frustrations of distinct groups within a target market, we pinpoint unmet needs and transform them into competitive advantages.
Brand Attributes
Brand attributes encompass the intrinsic and extrinsic qualities that define a brand. They articulate its personality, functionality, and physical traits through imagery, language, actions, and underlying assumptions. These attributes serve as the distinguishing features that enable us to recognize and differentiate brands.
Consulting & Competitive Auditing
Conducting a comprehensive competitive analysis is essential for any emerging or evolving business. This process helps to pinpoint the strengths and weaknesses within your brand’s competitive landscape. By doing so, your company gains deeper insights into the market, enabling more effective targeting of customers and making informed decisions to foster brand growth.
CONNECT
Do you want to work together, or talk about an idea? Let's do it.
We’re excited to connect with you! Our team of experts and passionate creatives is ready to collaborate.
Email: hello@mcrigourmedia.com
Phone: +27 (10) 634-4076
Headquarters: 173 Oxford Road, Rosebank, Johannesburg, Gauteng, 2196, South Africa.
Hours: Weekdays 9 a.m. to 4 p.m. South African Standard Time (SAST). We're closed on all South African public holidays.
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